Proov

Proov is an AI engagement layer for sports betting operators. It adds a conversational assistant to a sportsbook that watches live match events and each player's behavior, then surfaces relevant markets, statistics and offers at the moment they matter. Players can ask questions about the game, explore markets, follow push notifications and place a bet without leaving the conversation. It is sold to operators rather than to bettors. The assistant is trained on sports data, historical results and live match feeds, and personalization draws on customer segment, performance data and betting history. Operators control when prompts appear and for which teams or competitions, and integration requires only an odds feed; Proov can work with the operator's own in game data or supply its own. Around the assistant sit engagement tools for dynamic live banners with calls to action, unique content for affiliates and revenue from social media channels. The stated aim is higher open rates, conversion and turnover from in play betting. Pricing is not published. Operators contact the company for a demonstration and a commercial proposal.