About 30characters
30characters is a Google Ads campaign builder and ad copy generator. Given a client's website, it produces a complete search campaign, covering keyword research, campaign and ad group structure, headlines and descriptions, and exports the result to Google Ads Editor for upload. The name refers to the 30 character limit on Google Ads headlines, which the generator writes to.
It is built for people who run Google Ads professionally: in house brand marketers, freelance PPC specialists and agencies managing many client accounts. The campaign builder works from presets for multi location, product, competitor and problem and solution strategies, and playbooks let a team encode its own standards so every campaign follows the same structure. The AI ad generator writes headlines, descriptions and other copy in multiple languages. Beyond building, the product audits search term reports for negative keywords to cut wasted spend and sends budget pacing alerts when spend drifts or behaves unusually. The Google Ads connection is read only by default, and any change is written back only after the user confirms it.
All plans include unlimited copy generation and campaign building. Core costs $34 per month, or $29 per month billed yearly, for one Google Ads account and a single seat. Pro costs $71 per month, or $59 per month billed yearly, for ten accounts, three seats and manager account (MCC) support. Agency is custom priced with unlimited accounts and seats.
The product is focused on Google search advertising; buyers running Meta, TikTok or other channels will need separate tools for those.