Boba

Boba is an AI copilot for generative ideation, built to help strategists and product teams research trends, explore future scenarios and turn them into strategies. It can search the web for articles and news on a research question, summarize sources such as earnings calls, and discuss the signals it finds with the user. It also brainstorms scenarios from a strategic prompt, generates where to play and how to win choices using the Playing to Win framework, and builds illustrated storyboards for customer journeys. The tool is aimed at strategy consultants, innovation teams and product leaders who work on qualitative research and future planning. The capabilities that matter most are signal research, scenario design, strategy brainstorming and storyboarding. The workspace is organized into research signals, company research, ideation with a creative matrix, saved ideas and a product playbook, so that findings from one stage can feed the next. The site presents Boba as an experiment and invites visitors to join a waitlist before logging in. The vendor does not publish prices, and access is by waitlist.