Tars Prime

The listed product name no longer appears anywhere on the vendor's site: the linked admin URL redirects to the Tars application login, and what Tars sells today is an AI agent platform for customer support and sales. Agents are built on a company's knowledge base, connected to its tools and deployed across web chat, WhatsApp and email with persistent conversation threads. It serves support and sales teams that want to automate conversations while keeping a human available. The Agent Builder configures agents with knowledge bases and custom tools, the knowledge base reports retrieval quality metrics, and an evaluation and testing layer generates synthetic conversations and uses an LLM judge to validate behavior before launch. AI analytics cluster topics, score sentiment and grade conversation quality, a Categorizer classifies intent, and live chat allows handoff to a person. Tars cites more than 1,000 prebuilt integrations, including Slack, HubSpot and Zendesk, plus custom options. Pricing is published in three tiers. Freemium is $0 per month with 50 conversations a month, basic LLM models, 5 knowledge bases, community support and 1 month of data retention. Premium is $499 per month billed monthly, with a 17 percent discount on yearly billing, and adds advanced models, 20 knowledge bases, live chat support, ISO and SOC 2 compliance and 12 months of retention; a conversation slider scales the plan beyond 10,000 monthly conversations. Enterprise is custom priced with unlimited knowledge bases, custom integrations, HIPAA compliance, SSO, role based access control and a dedicated account manager. Add ons are Live Chat at $600 per seat per year and Professional Support Services at $5,000 per agent per year.