Delve

Delve AI is a market research and marketing platform that builds customer personas from data rather than from workshops. It pulls in first party sources such as web analytics, CRM records and social accounts, combines them with public data, and generates segmented personas automatically. Those personas become digital twins that a team can question at any time, run synthetic surveys, interviews and focus groups against, and use as the basis for channel specific marketing recommendations. It is aimed at marketing teams, agencies and market research functions at both consumer and business to business brands. The Persona Generator handles segmentation and persona creation; Digital Twins make those personas available for interactive questioning from collaboration tools; Synthetic Research runs studies in minutes against AI personas; Marketing Advisor produces recommendations by channel and refreshes them as data changes; and Journey Maps chart customer interactions across each decision stage. Competitor personas and website persona reports round out the research set. Pricing is published on the site. A free tier includes one audience persona, one website persona and 50 chat credits with the digital twin software. Paid bundles carry a discount for annual commitment: the Research Essential Bundle is $317 per month on an annual plan ($397 billed monthly), the Marketing Essential Bundle is $877 per month on an annual plan ($1,097 billed monthly), and the Complete Bundle is $2,499 per month on an annual plan ($4,186 billed monthly). Add ons include competitors at $49 per month, filters at $39 per month, API access at $99 per month and suggested contacts at $99 per month.